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Article
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Film & TV Music Licensing For Songwriters and
Musicians -- How to Get
Results by Ken
Cavalier
Musicians, bands, and songwriters all know how
difficult it can be to gain exposure for their music. As a band you may be
employing various music promotion strategies to create awareness for
your project and your music.
Some of these strategies may be touring, radio promotion,
viral Internet marketing, music publicity, and a multitude of other
methods to gain exposure.
One terrific and very powerful method of exploiting your
songs and music that is often overlooked by songwriters and
musicians is Film & TV and other multimedia licensing of your
songs.
There are quite a few success stories in the music
business where artists and songwriters have gotten their big break
by having a song accepted for use in a popular television shown or
independent film. Some
have actually obtained superstar status from this method of music
promotion and exploitation.
The process for getting your
songs considered for placement in the catalogs of the many music
licensing companies is generally not difficult. You can engage a
professional firm or independent music licensing professional to
handle the submissions for you, but that can cost some dough. The alternative for an
independent artist or songwriter on a shoestring budget is simply to
do it yourself. It’s pretty easy and
relatively inexpensive.
There are quite a few online music licensing firms
that allow you to submit your songs for free for consideration of
being placed in their catalog.
Don’t discount these free submission services just yet. I know artists that have had
some relative success using these. A couple popular ones are
Pump Audio and YouLicense.
However you should consider submission on a more wide spread
basis. Let’s face it –
it’s like anything else – the more music licensing firms that
consider your music, are willing to place your songs in their
catalog – which is viewed and monitored by music supervisors, indie
filmmakers, etc. on a regular basis, the better chance you have of
getting a song placed in a significant film, TV show, or
commercial.
We do film and TV licensing considerations for
our artists, songwriters, labels, and clients pretty regularly and
have had some good success.
However, it is important to properly organize your submission
efforts. The best
and most effective way we have found for doing this is by using the
definitive music supervisor’s directory, the Film
and TV Guide. This
directory is literally the bible for film and TV – Music Supervisor
and Directors contact information in LA, NY, and internationally are
all listed in detail.
It contains every single licensing company and film and TV
supervisors contact information, address, phone, email, and
submission guidelines.
It is available in the standard print edition or by
subscription online.
The online
version allows you to point and click and keep all of your
submissions organized and is updated almost daily.
If you are a
songwriter or independent musician and are seeking alternatives
methods for exploiting your music – and very possible getting that
big break you’re looking for, not to mention a handsome licensing
fee and subsequent royalties, I highly recommend you check out the
Film and TV
Guide and The Music Publisher’s Directories, and put to use these powerful directories. The also have a versions
that allow you to contact every music publisher or label artist and
repertoire executive.
Worth taking a look at and can help you immensely with your
music and song promotions.
You can find the Film & TV Directory
at: http://allureinc.com/film_tv_guide.html
©2009 Ken Cavalier All Rights
Reserved
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