There was a time in the music business, and we are going
back a bit, when the ultimate goal for musicians, artists, or
unsigned bands was to obtain a record deal or recording
contract. Back then, we
were talking major record label, there were little or few
Independent Record labels to speak of. This was the standard focus
and quest. It was my
band’s quest at the time and we were lucky enough to get signed by
Warner Bros. and they did a decent job on the marketing end. But if
you are an independent artist today, a lot of you know that this
obsession of getting a record deal may not be as prevalent as it was
many years ago, and it probably should not be.
Most independent musicians today understand
that the glamour of getting signed to a major record label or even a
strong independent label may not be all it is cracked up to be. First of all, with the state
of the music industry and record labels today, it is even harder to
obtain a decent record deal then it was years ago and many
Indies today realize that it may
not be worth the effort -- there is a good reason for
this.
With the onset of the Internet and the way musicians
market their music today, the playing field has been leveled. Artists and bands have an
equal opportunity for exposure, record sales, and awareness. With the ability to start
your own record label and publishing company, there is just not much
of a need or desire for that matter, to get tied into an unfair
record deal; provided of course you have the financial means,
contacts, knowledge, and guidance to get all the necessary music
marketing, promotion, publicity, and distribution.
However, if you are one of those unsigned artists or
Indie musician that still believes that getting a good recording
contract is the way to go please allow me to point out just a few of
the many things you may be facing and getting yourself
into:
- When you
commit to a record label you are essentially setting yourself up
and locking yourself in for what inevitably can be years.
- You lose the
freedom of choice regarding some creativity, song selection,
arrangement, releases, and live performance.
- You are giving up
the lion’s share of profits on CD sales and in some cases,
depending upon what kind of deal it is, your merchandise.
- You may have to
give up all or most of your music-publishing rights which is where
a lot of, if not most of, the income comes from other than
touring.
- You may sign a
record deal with certain options and find that your recordings may
never even get released at all.
- Don’t expect the
record label to put much money into artist development. They just don’t do that
any longer. They
expect you to be fully developed before they sign
you.
Now, all that negativity about signing a record deal
being said, there are still some advantages to signing with a record
label. Record labels
will still in most cases put some money into marketing and
promotion. They have
the necessary national music distribution channels you will
need. In some cases
they will still offer some semblance of tour support.
This article briefly touches on the idea of getting
signed to a major label or high profile independent record label,
and what you may find upon that signing. If the record deal is still
an obsession with you, then you should read future articles where I
go into far more details on different types of deals -- “Good verses
Bad”. There are many
different types of recording contracts and I go through them
all.
So with the ability and ease, in the today-world of the
independent artist -- being able to release your music on your own
record label, facilitate your digital music distribution, and
collect all the song royalties from the publishing, you may want to
think twice before worrying too much about not being signed to a
record label and concentrate on doing it all yourself. After all, you are an
Independent Artist – and that is essentially the meaning of
Indie. Bottom
Line -- You can do it without a label! You are the
label! I have made this
clear to all of my Indie Artists and have walked them though the
process. Don’t be a
slave to the labels – In the today world you just do not have
to. Do not ever forget
this! YOU ARE INDIE !! Good Luck.